Timed to tie in with National HIV/AIDS Testing Day, the 90-minute town hall invited people across the Twittersphere to weigh in on the topic of testing by using a special hashtag. The event was promoted in advance online and through partners.
CDC officials and leaders on HIV/AIDS led the conversation during the town hall, which resulted in more than 1,000 tweets from 145 users, as reported during a social media session at APHA’s Annual Meeting on Monday, "The Role of Social Media in Public Health."
Ultimately, the HIV/AIDS testing town hall reached more than 243,000 Twitter users, CDC officials estimated. Which means that if you do it right, heck yes, they’ll tweet.